Digital Marketing

Welcome to Burraq Engineering Solutions, where we enable people to thrive in the ever-changing field of digital marketing. Look into the future of business and communication with our comprehensive Digital Marketing Course, designed to equip you with the skills and knowledge needed to success in the digital world.

Fundamentals of Digital Media Marketing:

Our Digital Marketing Course goes beyond the basics, providing a deep knowledge into the fundamental principles of digital media marketing. We cover everything from understanding the complexities of search engine optimization (SEO) to mastering the art of social media marketing. The course has been carefully designed with beginners and professionals alike in mind, ensuring a well-rounded education in the dynamic world of digital marketing.

Benefits of Digital Marketing Course:

  • In-Demand Skills:

Digital marketing is at the forefront of modern business strategies. Gaining digital marketing skills will increase your marketability as a candidate, opening up a variety of professional options.

  • Maintain Your Competitive Advantage:

Our course is designed to keep you ahead of industry trends and advancements. Stay informed about the latest tools, techniques, and strategies to give you a competitive edge.

  • Flexible Learning:

Balancing work, life, and education seamlessly with our flexible learning modules. Access course materials at your own pace, allowing you to learn whenever and wherever it suits you best.

  • Practical Application:

Theory is essential, but practical application is crucial. Our course includes hands-on projects and real-world scenarios to ensure you can apply your knowledge professionally.

  • Industry-Recognized Certification:

Upon completing the Digital Marketing Course, you’ll receive a certification from Burraq Engineering Solutions, recognized by industry leaders. Boost your resume and showcase your expertise.

Become A Digital Marketing Expert:

Embark on a journey to become a digital marketing expert with Burraq Engineering Solutions. Our expert-led curriculum covers:

  • Search Engine Optimization (SEO): Learn how to optimize websites to rank higher in search engine results, increasing visibility and driving organic traffic.
  • Social Media Marketing (SMM): Master creating and implementing effective social media campaigns on platforms like Facebook, Instagram, Twitter, and LinkedIn.
  • Email Marketing: Understand the nuances of email marketing, from crafting compelling campaigns to analyzing data for continuous improvement.
  • Content Marketing: Explore the power of content in digital marketing. Learn to create engaging and valuable content that resonates with your target audience.
  • Analytics and Data Insights: Dive into data analytics to measure the success of your digital marketing efforts. Use insights to make informed decisions and optimize future campaigns.

What roles do digital marketing specialists play?

Digital marketing specialists play a crucial role in helping businesses promote their products or services online. Their responsibilities may vary depending on the specific needs of the organization, but generally, digital marketing specialists engage in the following key roles:

1.      Social Media Management:

  • Creating and curating content for social media platforms.
  • Developing and implementing social media strategies to increase brand awareness and engagement.
  • Monitoring and responding to audience interactions on social media.

2.      Search Engine Optimization (SEO):

  • Optimizing website content to improve its visibility in search engine results.
  • Conducting keyword research and analysis.
  • Implementing on-page and off-page SEO techniques.

3.      Content Marketing:

  • Developing and executing content strategies to attract and retain a target audience.
  • Creating various types of content such as blog posts, articles, videos, and infographics.
  • Distributing content through appropriate channels.

4.      Email Marketing:

  • Designing and executing email campaigns to nurture leads and engage customers.
  • Managing email lists and segmenting audiences for targeted campaigns.
  • Analyzing email campaign performance and making improvements.

5.      Pay-Per-Click (PPC) Advertising:

  • Creating and managing paid advertising campaigns on platforms like Google Ads and social media.
  • Conducting keyword research for PPC campaigns.
  • Monitoring and optimizing ad performance to achieve desired results.

6.      Analytics and Data Analysis:

  • Utilizing tools like Google Analytics to track and analyze website and campaign performance.
  • Generating reports and insights to inform marketing strategies.
  • Making data-driven recommendations for improvement.

7.      Web Analytics:

  • Monitoring website traffic and user behavior.
  • Implementing and interpreting data from tools like Google Analytics.
  • Using insights to enhance website performance and user experience.

8.      Digital Marketing Strategy:

  • Developing comprehensive digital marketing plans aligned with business goals.
  • Identifying target audiences and selecting appropriate digital channels.
  • Staying abreast of industry trends and adjusting strategies accordingly.

9.      Influencer Marketing:

  • Collaborating with influencers to promote products or services.
  • Identifying and building relationships with relevant influencers in the industry.
  • Managing influencer campaigns and measuring their effectiveness.

10.  Customer Relationship Management (CRM):

  • Implementing and managing CRM systems to optimize customer interactions.
  • Analyzing customer data to improve targeting and personalization.
  • Integrating CRM with other digital marketing efforts for a cohesive strategy.


Q: How long is the Digital Marketing Course?

A: The course duration varies based on your learning pace. On average, it takes approximately 3 to 6 months to complete.

Q: Is any prior experience required to enroll?

A: No prior experience is necessary. Our course is designed for beginners and professionals looking to enhance their digital marketing skills.

Q: What sets Burraq Engineering Solutions’ course apart?

A: Our course stands out due to its comprehensive curriculum, hands-on projects, and expert-led instruction. We focus on practical application to ensure you’re ready for the challenges of the digital marketing landscape.

Q: Can I access course materials after completion?

A: You’ll have lifetime access to course materials and updates, allowing you to revisit and stay current with industry trends.

Enroll in Burraq Engineering Solutions’ Digital Marketing Course today and take the first step toward becoming a digital marketing expert. Unleash your potential and shape the future of your career in the digital age.

Digital Marketing course Details

  • Search Engine Optimization
  • On-Page Optimization
  • Off-Page Optimization
  • Search Engine Marketing (SEM)


  • What is a keyword
  • The different types of keywords
  • Examining the intent behind a keyword
  • Understanding the progression of a search query
  • Steps to keyword research
  • How to find the best keywords to target
  • How to discover your competitors keywords
  • Competitive keyword analysis
  • Keyword research tools Keyword research
  • lab Competitive Analysis
  • How to identify your competitors?
  • How to use your competitive analysis for keyword targeting?
  • SEO Content What is SEO content
  • Different types of SEO content
  • What is on-page optimization
  • Elements of on-page optimization
  • How to optimize Meta data?
  • The importance of site maps
  • Examining the perfectly optimized web page
  • What is off-page optimization
  • The role of back links
  • Best practices for link building
  • How to build internal site links
  • How to get back links Strategies for achieving high ranking
  • Face book Basics
  • How to set up your Profile.
  • How to Start and Create a Page.
  • Introduction to the 4-Phase Profit System.
  • Understanding page setting.
  • How to Increase your Face book Page Reach.
  • How to Create an Active & Engaged Facebook Community & Content that drive sales to your Business.
  • Best Way to increase your Facebook Traffic and Generate Sales.
  • How to Create Winning Ads & Get Great Results from Facebook Advertisement.
  • Twitter Basics
  • Introduction to Twitter.
  • Establish your Twitter Presence.
  • How to use Twitter for Business & Marketing ?
  • How to get more retweets on Twitter ?
  • Twitter Analytics & Advertising.
  • Discover how measure your Twitter Strategy using monitoring Tools.
  • Linkedln Basics
  • Introduction to Linked.
  • How to Find & Add connection
  • Linkedln for Business.
  • Linkedln Marketing Tips.
  • Transform your Linkedln profile into a Marketing Tool.
  • Instagram Basics
  • Introduction to Instagram.
  • What is Instagram & why you should use it.
  • How to improve your Instagram Marketing.
  • Best Instagram Hashtags for Business.
  • Super & Simple ideas for What to post on Instagram.
  • Discover how measure your Instagram strategy using monitoring tools.
  • Pinterest Basics
  • Introduction to Pinterest.
  • What is Pinterest & Why you should use it.
  • How other businesses are using pinterest.
  • Pinterest Marketing.
  • How to use Pinterest to create loyalty and trust clients.
  • Pinterest Contest.
  • Insights Pinterest Statistics.
  • Types of Ads
  • Ads making Fundamentals
  • Rank & Ad Formats, bidding
  • Understanding of Account
  • Cost-Per-Click (CPC)
  • Cost-Per-Impression (CPM)
  • Bid Strategies – Bidding
  • Keyword Targeting & Strategy
  • display advertising
  • What is Display Ads (PPC, CPM)
  • Marketing Objectives to Display Ads Marketing Objectives
  • Targeting Methods of Ads
  • video paid ads
  • Video Paid Advertising
  • The platform of Video Ads YouTube, In-stream,
  • Video Discovery Ads, Bumper Ads
  • Creation of Call-to-Actions
  • shopping advertising (paid)
  • Requirements of Advertising
  • Create Shopping Campaign on Google AdWords
Digital Marketing Course in Lahore

Digital Marketing

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