Google Ads & Facebook Ads Course


A. Overview of the Course

In today’s digital age, mastering online advertising is crucial for businesses seeking to thrive in the competitive market. Our Facebook Ads Course & Google Ads Course offers a comprehensive exploration of two of the most powerful advertising platforms, equipping participants with the skills to drive targeted traffic, boost brand visibility, and maximize return on investment.

1. Importance of Facebook Ads Course and Google Ads

Discover why Facebook Ads Course and Google Ads are indispensable tools for businesses of all sizes. Explore their unique advantages, reach, and the diverse opportunities they offer for connecting with your audience.

2. Target Audience

This course is tailored for marketing professionals, business owners, and anyone eager to enhance their digital advertising skills. Whether you’re a beginner or an experienced marketer, this course will empower you to harness the full potential of Facebook and Google Ads.

3. Learning Objectives

  • Gain a deep understanding of the fundamentals of Facebook Ads and Google Ads.
  • Develop the skills to create compelling ad campaigns on both platforms.
  • Master advanced targeting and optimization strategies.
  • Learn how to analyze campaign performance and make data-driven decisions.
  • Explore budgeting strategies and ROI calculations.
  • Develop troubleshooting skills to overcome common challenges.
  • Draw inspiration from real-world case studies and success stories.
  • Stay ahead of the curve by exploring future trends in online advertising.

1: Understanding the Basics

A. Introduction to Online Advertising

  1. Evolution of Digital Advertising: Trace the development of digital advertising and understand its impact on the marketing landscape.
  2. Key Concepts and Terminology: Familiarize yourself with essential terms and concepts that form the foundation of online advertising.

B. Facebook Ads Fundamentals

  1. Platform Overview: Dive into the Facebook Ads platform, exploring its features and capabilities.
  2. Ad Formats and Objectives: Understand the various ad formats and campaign objectives available on Facebook.
  3. Targeting Options: Learn how to target your audience on Facebook effectively.
  4. Budgeting and Bidding Strategies: Explore budgeting and bidding techniques to optimize your ad spend.

C. Google Ads Fundamentals

  1. Overview of Google Ads: Get acquainted with the Google Ads platform and its diverse ad formats.
  2. Ad Formats (Search, Display, Video, Shopping): Explore different ad formats and when to use them.
  3. Keyword Research and Match Types: Master keyword research and understand the importance of match types.
  4. Ad Rank and Quality Score: Learn how to improve your ad rank and Quality Score.

2: Creating Compelling Ad Campaigns

A. Facebook Ads Campaign Setup

  1. Campaign Structure: Build effective campaign structures on Facebook.
  2. Ad Creative Best Practices: Understand the principles of compelling ad creative.
  3. A/B Testing Strategies: Implement A/B testing to refine your campaigns.

B. Google Ads Campaign Setup

  1. Campaign Structure in Google Ads: Create well-organized campaigns on Google Ads.
  2. Crafting Effective Ad Copy: Develop persuasive ad copy that converts.
  3. Landing Page Optimization: Optimize landing pages for better campaign performance.

3: Advanced Targeting and Optimization

A. Facebook Ads Targeting Strategies

  1. Custom Audiences: Leverage custom audiences to target specific user groups.
  2. Lookalike Audiences: Expand your reach with lookalike audiences.
  3. Behavioral Targeting: Target users based on their behavior and interests.

B. Google Ads Advanced Targeting

  1. Remarketing Strategies: Implement effective remarketing campaigns.
  2. Demographic Targeting: Fine-tune targeting based on demographics.
  3. Location and Device Targeting: Optimize campaigns by targeting specific locations and devices.

C. Optimization Techniques

  1. Conversion Tracking: Implement conversion tracking to measure campaign success.
  2. Bid Adjustments: Optimize bids for better performance.
  3. Ad Scheduling: Schedule ads strategically for maximum impact.

4: Analytics and Measurement

A. Facebook Ads Insights

  1. Analytics Dashboard Overview: Navigate the Facebook Ads analytics dashboard.
  2. Interpreting Key Metrics: Understand and analyze key metrics.
  3. Reporting and Analysis Tools: Utilize reporting and analysis tools for actionable insights.

B. Google Ads Measurement

  1. Google Analytics Integration: Integrate Google Analytics for comprehensive measurement.
  2. Conversion Tracking Setup: Set up conversion tracking for accurate performance assessment.
  3. Performance Metrics and Reports: Explore performance metrics and generate insightful reports.

5: Budgeting and ROI

A. Budget Allocation Strategies

  1. Determining Ad Spend: Develop strategies for determining the appropriate ad spend.
  2. Calculating Return on Investment (ROI): Learn how to calculate and maximize ROI.
  3. Budget Adjustments Based on Performance: Adjust budgets based on campaign performance.

6: Troubleshooting and Problem-solving

A. Common Challenges in Facebook Ads

  1. Ad Rejection and Policy Issues: Overcome challenges related to ad rejection and policy violations.
  2. Performance Fluctuations: Address and troubleshoot performance fluctuations.

B. Google Ads Troubleshooting

  1. Quality Score Issues: Resolve issues related to Quality Score.
  2. Ad Disapprovals and Policy Violations: Navigate through ad disapprovals and policy violations.

7: Case Studies and Success Stories

A. Real-world Examples of Successful Campaigns

Explore successful campaigns that have achieved remarkable results.

B. Lessons Learned from Failures

Learn valuable lessons from campaigns that faced challenges and setbacks.

8: Future Trends in Online Advertising

A. Emerging Technologies

Explore the latest technologies shaping the future of online advertising.

B. Evolving Platforms and Features

Stay ahead of the curve by understanding the evolving landscape of advertising platforms and features.


1.      Who is this course designed for?

This course is designed for marketing professionals, business owners, and anyone looking to enhance their digital advertising skills.

2.      Is prior experience required to enroll in the course?

No, this course is suitable for both beginners and experienced marketers.

3.      How will this course benefit me professionally?

By the end of the course, you will have a comprehensive understanding of Facebook Ads and Google Ads, enabling you to create and optimize successful ad campaigns.

4.      Are there any prerequisites for the course?

There are no specific prerequisites, but a basic understanding of digital marketing concepts would be beneficial.

5.      Will the course cover the latest updates on Facebook and Google Ads?

Yes, the course content will be regularly updated to reflect the latest features and trends on both platforms.

6.      How long is the course, and is it self-paced?

The course duration is [Specify Duration], and it is designed to be flexible, allowing participants to learn at their own pace.

7.      Is there a certification upon completion of the course?

Yes, participants will receive a certification upon completing the course and assessments.

Enroll now at Burraq Institute and unlock the full potential of Facebook Ads and Google Ads for your business success!


Google Ads & Facebook Ads Course Details

  • What is Google Ads?
  • What is a Campaign?
  • Ad Creation
  • What is Quality Score?
  • Landing Pages
  • Conversion Tracking
  • Google Ads Terminology
  • The Role of Google Ads
  • Understanding the Google Network
  • How Paid Search Works
  • The Pillars of Google Ad Success
  • Keyword Research
  • What is Keyword?
  • Different Types of Keywords
  • What is Keyword Research
  • Keyword Research Methodology
  • How to Choose the Right Keywords to Target
  • Creating a Google Ads Account
  • Campaign Types
  • Campaign Goals
  • Naming Your Campaign
  • Choosing Campaign Types
  • Location Targeting
  • Languages
  • Budget
  • Delivery Method
  • Bid Strategies: Manual vs Automated
  • Keyword Match Types
  • What are match types?
  • How to use match types
  • What is an Ad Group?
  • The Goal of Your Ads
  • Anatomy of a Text Ad
  • How to Write Compelling Descriptions
  • Introduction to Call to Actions
  • How to Test Your Ads
  • Ad Policies to Comply With
  • Ad Extensions
  • Ad Rank & Quality Score
  • How Quality Score Affects Your Campaigns
  • Quality Score Factors
  • Understanding the Ads Auction
  • What is Ad Rank?
  • How Ad Rank Works
  • What is a Landing Page
  • Landing Page Use Cases
  • Types of Landing Pages
  • Steps to Building High Converting Landing Pages
  • What is a Conversion?
  • What is Conversion Tracking?
  • Different Types of Conversions to Track
  • Steps to Setting Up Conversion Tracking
  • Linking Google Accounts
  • Learn how to create and manage successful Facebook ad campaigns, including setting up
  • Business pages, leveraging Facebook groups, and creating targeted ads. Review conversion
  • tracking, audience targeting, and Facebook Pixels to ensure that you earn a high return on
  • Your advertising budget.
  • Group classes in NYC and onsite training is available for this course.
  • Introduction to Facebook
  • Understanding the Facebook Algorithm
  • Best Practices for Setting up a Facebook Business Pages
  • Strategies for Leveraging Facebook Groups for Growth
  • How to Setup the Facebook Pixel
  • Facebook Conversion Tracking
  • Facebook Audience Targeting
  • Facebook Ad Creation Best Practices
  • Facebook Ad Optimization
  • Facebook Account Management
  • Facebook Reporting & Insights
  • How to Develop an Effective Facebook Marketing Strategy
  • Creating and Managing Your Facebook
  • ​How to Grow Your Facebook Organic Reach​
  • How to Craft a Winning Facebook Ads Strategy
Google Ads & Facebook Ads Course in Lahore

Google Ads & Facebook Ads

Fee: 15,000
Duration: 1 Month
Timing: 9AM-11AM, 11AM-1PM, 1PM-3PM, 3PM-5PM, 5PM-7PM, 7PM-9PM

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